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September 13, 2018

Ampro Pro Styl® Gels Described as #UnapologeticallyBlack in New Campaign

MEMPHIS, Tenn., Sept. 13, 2018 /PRNewswire/ -- Ampro Industries, Inc., maker of the Ampro Pro Styl® brand – home of America's number one and fastest selling protein styling gels reinvigorates its core items with a new, dramatic, advertising campaign - #UnapologeticallyBlack. Paying homage to the pop-culture of the '70s and '80s through a vibrant Grace Jones-esque expression, through #UnapologeticallyBlack, the company seeks to embrace the characteristics for which the black/dark brown styling gels have come to be known.  "Our protein styling gels help consumers achieve beautiful, long lasting protective styles – most widely known for creating crisp finger waves, slick ponytails, festive 'baby hair' – we want to embrace all of those styles and stylists, unapologetically. Confidently, this is who we are and bold styles are what our brown, some-say, black gels are most notably used to create.  Through this campaign, we want the people who keep us number one to know that we see them and we love their style!" says Camille Wright, Vice President of Marketing and Communications.

Introduced in the mid-twentieth century, the Ampro Pro Styl Protein Styling Gels have been a staple in the beauty industry for decades. Vegan, non-greasy, non-flaking, and always alcohol-free, they are available in two strengths – Regular Hold for medium to coarse hair and Super Hold for coarse to resistant hair. Consumers of all hair types report using the gels to do everything from covering their grey hair to helping them grow lengthy tresses (by allowing them to wear styles that do not have to be combed or brushed daily – reducing friction, brittleness and breakage). Ampro Pro Styl Protein Styling Gels are trusted products that everyday shoppers and professional stylists rely upon – buying them weekly, using them daily, to, unapologetically, create hair styles that hold in place when other gels fail. 

Being gel connoisseurs and understanding that not all gels are the same, in 2012, Ampro Industries, Inc., expanded the Ampro Pro Styl brand to include a line of oil infused styling gels which were specially crafted to meet the needs of consumers embracing their naturally textured hair. For those who desire the freedom unrestricted wavy, curly, kinky, or coily hair brings, the company created olive oil, argan oil, coconut oil, aloe and curl enhancing gel formulas which moisturize and hydrate the hair, providing a firm, yet flexible hold that allows consumers to achieve the perfect wash 'n gos, twist-outs, bantu knots, etc., with confidence & unapologetically.

Ampro Industries manufactures hair and skin care products that consumers and professional stylists can trust to use during work or play. For over seventy years, the company, its brands and products have stood the test of time. They aim to continue standing, unapologetically as they expand their offerings. Visit AmproProStyl.com to learn more about their new ABC Kids styling line and the new styling and moisturizing products from Shine 'n Jam®.

About Ampro Industries, Inc.

Based in Memphis, TN, Ampro Industries, Inc., is a manufacturer of multicultural hair care and skin care products. For over 70 years, the company has been committed to producing affordable, reliable, and top quality personal care solutions for multicultural consumers.

Ampro products can be found in mass market and beauty supply outlets throughout the United States, Canada, the Caribbean, Europe, Africa, South and Central America. The family of products includes over 30 unique personal care items, including America's favorite Protein Styling Gels, Ampro Pro Styl®, Clear Ice®, Neutra Foam®, Shine 'n Jam®, VIVAS®, the Pro Styl® line of hair accessories, and the new ABC Kids line, Ampro's Beautiful Child.

Ampro Industries, Inc. is proud to partner with St. Jude Children's Research Hospital® in an effort to raise awareness and funds for the hospital's mission of finding cures and saving children battling cancer and other life-threatening diseases. Through this multi-year partnership, millions of loyal consumers of the Ampro Pro Styl® family of products are made aware of the work of St. Jude through an on-pack marketing campaign that utilizes the St. Jude logo.

CONTACT: Camille Wright, camille@amprogel.com